Success Story: How Nike and Centauro Increased Efficiency with Smart Call
Operational efficiency in retail is one of the key factors for the success of large brands. In a sector where agility and customer service are essential, delays in customer support, long lines at checkout, and difficulties in team organization can directly impact sales.
Nike and Centauro, two giants of the sports sector, faced common challenges in their stores:
❌ Long lines at checkout and in fitting rooms that affected the customer experience.
❌ Difficulty in customer support in sales areas, where consumers sought help to find products and ask questions.
❌ Lack of integration between salespeople and the support team, causing delays in service and lost sales.
With the implementation of Smart Call Anywhere, these chains increased operational efficiency, reduced waiting times, and improved the customer experience.
In this case, we show how technology transformed operational efficiency and helped Nike and Centauro sell more.
The Problem: Loss of Efficiency and Impact on Sale
For leading brands in retail, time is a decisive factor in converting sales. Every second of waiting in line, a busy salesperson, or a customer who doesn’t receive immediate assistance can represent a lost sale.
Main challenges faced by Nike and Centauro:
🔴 Customers waiting for service to ask product questions and not finding an available salesperson.
🔴 Long lines in fitting rooms, where consumers would give up trying on products and end up not purchasing.
🔴 Long lines at checkout with inefficient communication between operators and supervisors, increasing waiting times.
The Solution: How Smart Call Anywhere Improved the Operation
Smart Call Anywhere from DESTEC Solutions brought Nike and Centauro an integrated communication platform to connect customers, salespeople, cashiers, and managers in real-time.
How does it work?
✅ Assistance buttons in strategic store areas, allowing customers to immediately call a salesperson.
✅ Calls through Smart Call TV to prioritize service in fitting rooms and at checkout.
✅ Direct notifications on employees’ smartwatches, ensuring quick responses and avoiding unnecessary movement.
✅ Monitoring via Bell Cloud, allowing managers to track response times and optimize the team.
The Results: Increased Efficiency and Reduced Service Time
After implementing Smart Call Anywhere, the results were impressive:
🔹 35% reduction in waiting times in fitting rooms, allowing for a higher customer flow and higher conversion rates.
🔹 Immediate service in sales areas, increasing assisted sales.
🔹 A 40% reduction in waiting time at checkout, improving the consumer experience and reducing abandonment.
🔹 Increased impulse sales, due to better customer support at the moment of purchase decision.
🚀🚀 Bring This Technology to Your Store
If your store faces long lines, slow service, and low sales conversion, now is the time to innovate!
📞 Contact us and find out how Smart Call Anywhere can transform your operations.
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